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2022 - in progress

Freelancer Marketing Expert

Hungary

• Consulting, strategy, budget optimization, Value Based Selling, setting up a Vision, process optimization and customer relationship management
• Participarting in Product Owner and Scrum Master trainings
• Currently learning SQL queries, HTML basics

2017 - 2022

Head of Marketing and Product Management

Hungary

• Responsible for the annual marketing plan and managing the annual budget
• Lead, develop and motivate Product Manager and Marketing teams
• Use of agile techniques to increase the efficiency of work processes like roadmap, sprint, user story, feedback (retro), delivery deadlines
• Application of project management techniques during simultaneous projects and campaigns - prioritization, quick decision-making, ownership attitude
• Create data-driven set of marketing campaigns of which generated quality leads. We used 360-degree marketing with focus on online marketing and social media.
• We used a combination of ATL communication tools like TV, radio, newspaper, OOH, vehicle advertising, online and BTL tools like DM (postal DM, telemarketing), POS, PR, promotion, event marketing
• Managing a group of eight internal and several external marketing experts to optimize SEO/SEM, PPC, email marketing, social media targeting and website optimization. Used analytical mentality to improve performance by monitoring key metrics.
• Following the latest online trends and introducing new tools like affiliate marketing, email automatization, Facebook Messenger chatbot, Location-based marketing (LMS), dynamic remarketing, programmatic (xaxis – automatic bidding system)
• Reporting directly to the CEO
• Take responsibility for the market strategy of the products
• Develop product roadmaps for all products in co-op with sales
• Achieve profitable growth across all product family
• Oversee and management of pricing models for each product
• Define and develop communications strategy
• Measure the success of marketing activities to determine the most effective means of driving sales
• Stakeholder management - Support resellers and partners with digital plans, targets, motivation - quarterly presentation of current processes
• Supervise the creation and publication of all marketing material in line with marketing plans
• Continuous analysis of competitors and consumer trends – increase the market share

2015 - 2017

Marketing Manager

Hungary

2013 - 2015

Sales Assistant

Germany

• Customer management, sales, supervision of website content

2011 - 2013

Marketing Manager

Hungary

• Coordination of online marketing campaigns, creation of advertising materials, reporting to the direct supervisor

2008 - 2010

Manager Assistant

Hungary

• Sales, supervision of website content