About me
A transnational leader who builds successful brands creatively as well as strategically. Expert in creating brand identity that is differentiated, relevant and sustainable and knows how to leverage it across all channels, including new media. Strong social media change agent focusing on turning business objectives into profitable actions. A recent MBA graduate, experienced in marketing and advertising, passionate about entertainment industry and new technology.
Specialization
Brand Strategist & Social Media Consultant
Employer Brand & Internal Communications
Competencies
Professional Skills
Marketing
Social Media Marketing
Corporate Communications
Brand Development
Online Advertising
B2B
Marketing Communications
Project Management
Product Management
Management
CRM
Brand Management
Digital Media
Soft skills and methodologies
Pitching
Creative Writing
Creative Problem Solving
Creative Briefs
Intercultural Communication
Creativity
Leadership
Languages
Workplaces
2021 - in progress
Senior Marketing Consultant
Hungary
2012 - in progress
Brand Strategist
United States
Co-founder and managing director of a start-up boutique agency providing creative and strategic services to a rapidly growing client base - specialized in Brand Strategy and Social Media Strategy.
2019 - 2021
Content Marketing Manager
Hungary
2011
Teaching Assistant
United States
During the semester I spent at NYU Stern completing my MBA I took on this great adventure of being a TA for Consumer Behavior class. It was a good experience, and yet another time management challenge that I overcame successfully.
2007 - 2010
Project Director
Kazakhstan
Prior to my MBA I spent three years in Kazakhstan - a truly transnational, vibrant and adventurous experience! I grew personally as much as professionally. I learned a lot working in a rapidly growing market among experienced professionals from seven different countries. Managing change and managing cultural differences were daily tasks.
- building and managing a strong creative team (12 people, 6 nationalities)
- management and strategic development of the agency's daily activities
- time and resource management
- presentation of creative and strategic concepts
- client management and 3rd party management (evaluation of cost estimates, contracting, cooperation, supervision of TV-, radio-, print-productions and live events)
- strategic- and creative concept development
- supervision of creative copywriting, quality control
2007
Senior Copywriter
Kazakhstan
- development of strategic and creative concepts
- small creative team leadership, supervision of junior writers
2005 - 2007
Copywriter
Hungary
- concept development
- creative writing / creative translation / adaptation of global concepts and texts
- new client tenders
2004 - 2005
Account Manager / Copywriter
Hungary
My main tasks included client service, 3rd party management, creative concept development & copywriting.
2001
Intern
Brazil
During my 3 month internship I was exposed to a highly international environment, team work with young professionals, individual responsibilities and group-based project management.
Qualifications
2011
MBA, Marketing: Entertainment & Media Industry
United States, NYU Stern School of Business
MBA Exchange Program
2010 - 2011
MBA, Marketing and General Management
Hungary, CEU Business School
2010
Entrepreneurship
Hungary, European Entrepreneurship Foundation
"E Course"
1999 - 2004
BSc., Economist in Tourism and Hospitality Management
Hungary, University of Pannonia
