About me
I leverage my 20+ years of experience in B2B tech marketing to deliver impactful product marketing and content strategy for my customers. Thanks to my 10 years of experience as a senior analyst at IDC and 12 years in various product & content marketer roles, I have a holistic view of the IT markets from data warehousing via cybersecurity and ERP systems to AI chatbots. I hold a Microsoft Certified Professional Specialist certification.
My mission is to advocate new content ideas, funnel development, and go-to-market strategies to decision-makers, write engaging, SEO-optimized tech marketing content, and/or lead content marketing teams.
Hourly rate: |
16 900 HUF/hour |
Specialization
Product marketing
Content marketing
B2B Tech Marketing Consulting
SEO copywriting
Market- & competitor research
Management of digital marketing projects
Competencies
Professional Skills
B2B
Marketing
Product Marketing
Marketing Communications
Marketing Strategy
Cyber Security
Product Management
Market Research
Social Media Marketing
Project Management
CRM
Soft skills and methodologies
Team Management
Digital Campaign
Presentation Skills
Analyst Relations
Management Consulting
People management
Customer Engagement
Languages
Work experience
IRON MOUNTAIN webinar
(2023)
META-INF website and video
(2023)
IT market research and eBook
(2023)
Balasys webpage
(2019-2020)
Cybersecurity video & campaign
(2018)
Workplaces
2023 - in progress
Senior Content Marketing Consultant
Hungary
Advising B2B tech companies in GTM strategies, product and content marketing. Creating content strategies, messaging, editorial calendars, competitor analysis, and all types of web-, sales-supportive and lead-generating content. Keyword research and SEO copywriting. Supervising website development projects and online campaigns.Advising B2B tech companies in GTM strategies, product and content marketing. Creating content strategies, messaging, editorial calendars, competitor analysis, and all types of web-, sales-supportive and lead-generating content. Keyword research and SEO copywriting. Supervising website development projects and online campaigns.
2022 - 2023
Director of Content & Social Media
Hungary
Senior marketing consultant at MNDWRK'S Digital Marketing Services team. Responsible for customers' product marketing, content and social media strategy. Advocating new ideas, funnel development, and go-to-market strategies to decision-makers. Leading the MNDWRK's content and social communication team.
2019 - 2022
Senior Product Marketing Lead
Hungary
Laying the foundations for product marketing at Balasys. Building and managing the company's Content Management and Competitive Intelligence Systems. Responsible for product positioning, messaging and go-to-market strategy. Co-leading the marketing workforce. Member of the Product Board. Direct report to the CEO.
2018 - 2019
Product Marketing Sr. Advisor
Hungary
Responsible for One Identity's Privileged Access Management portfolio. Advising various stakeholders in sales enablement, demand & content generation, PR, analyst relations, customer engagement, campaign and product management. Holding internal presentations and webinars. Advising sales in pricing and licensing.
2016 - 2019
Senior Product Marketing Manager
Hungary
Responsible for Balabit's premium network security products. Member of the Product Management Council. Defining positioning & messaging and go-to-market strategy. Coordinating content process and product launches. Educating sales teams. Holding customer webinars and analyst briefings. Analyst Relationship Management (Gartner, Forrester, etc.), Strategic partner management (Microsoft, RSA).
2011 - 2016
Product Marketing Manager
Hungary
Generating content (white papers, case studies, web, blogs, videos, etc.). Supporting sales and marketing communication. Advising sales teams. Managing pricelists. Analyzing competitors. Coordinating technology partnerships (Citrix, VMware). Gathering feature requests from sales, partners and customers. Managing product releases. Working closely with product management.
2006 - 2011
Regional Research Manager, Senior Software Analyst
Hungary
Coordinating security software and mobile devices research programs across the CEE region, researching the ERP, system&network management and BI market in Hungary. Delivering consultancy projects for Microsoft, IBM and SAP. Holding presentations on large IT events and giving interviews to the press.
2001 - 2006
Hardware Research Analyst
Hungary
Conducting quantitative and qualitative market research and writing reports about the local PC, server, notebook and smartphone markets.
Qualifications
2004 - 2005
Postgraduate, Info-communications Management
Hungary, Budapest University of Technology and Economics
1998 - 2001
MBA, Business Management
Hungary, Budapest University of Technology and Economics
1992 - 1996
IT Engineering
Hungary, Dennis Gabor College
